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However TikTok’s prospects have been clouded within the US, the place privateness issues have prompted a possible ban of the app, which is owned by Chinese language tech firm ByteDance. A pending takeover by Microsoft of TikTok’s US operations should be secured by 15 September, or the app will likely be shut down, in keeping with President Donald Trump. With TikTok’s future up within the air, its investments within the vogue trade will likely be put to the check. Through the pandemic, TikTok has inspired a pivot to vogue by recruiting established influencers to affix the app and serving to luxurious manufacturers launch TikTok accounts, collaborations and campaigns.

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